Kimberly-Clark Australia and New Zealand appoints specialist creative agency Green Team
Kimberly-Clark has appointed specialist creative agency Green Team as its lead sustainability
and social responsibility agency to assist with the roll-out of a new sustainability and social
responsibility platform for its Australia and New Zealand operations.
Green Team will develop the creative for the program that will be implemented in phases
initially focusing on employee engagement before launching externally.
Kimberly-Clark’s general manager of corporate services, Ross Hearne said: “Kimberly-Clark
has had a long held commitment to sustainability and social responsibility and been the proud
recipient of many awards both globally and locally with great brand lead initiatives like the
recent Kleenex Cottonelle Love Your Forests campaign. We’re excited to be working with
Green Team to bring these initiatives together under a single platform to achieve greater
engagement with our employees, customers and consumers.”
Says Green Team’s client business director Brendan Fearn: “We have been hugely inspired by
Kimberly-Clark’s leadership and commitment in tackling environmental and social issues. With
such a deep commitment across the business, our job will be to bring to life their amazing
behind the scenes work and share it with employees and consumers across Australia and New
Zealand. We’re absolutely thrilled by the appointment.”
1 Comment
Greenwash.