Republic of Everyone’s ‘Garage Sale Trail’ wins in the ad/PR category at International Green Awards
The heavyweights of global sustainability have come together in London for what’s widely regarded as the Oscars of the sustainability world, the International Green Awards.
Republic of Everyone, Australia’s leading sustainability strategy company, has received an award in the Advertising and PR Category for their work on Garage Sale Trail.
Sharing the stage with the likes of Unilever, Marks & Spencer and super-model/sustainability advocate Gisele Bundchen this is a significant milestone for both Republic of Everyone and Garage Sale Trail.
Announced in the U.K this morning Australian time, the prestigious award recognises the work done to re-invent the category by turning the humble garage sale into a way for people to make a few dollars, meet their neighbours, divert waste to landfill all whilst having a whole lot of fun.
In collaboration with communications agency NEWROMANTIC for PR execution and Goody Two Shoes for social media execution, the agencies achieved a combined reach of over $73 million in media value.
Says Ben Peacock, co-founder of Republic of Everyone: “We are enormously proud of the Garage Sale Trail. It is everything we love about sustainability in the sense that this initiative not only has a mutual environmental benefit for everyone it is also incredibly fun and exciting. We like to think that sustainability works best when you don’t know that you’re doing it. That’s why we love the Garage Sale Trail.”
Garage Sale Trail is a program that encourages people to hold garage sales on the one day across Australia. Closely aligned with the emerging trend of collaborative consumption, it’s a model based on redistributing goods enabled by digital technology and made famous by social innovator and Garage Sale Trail advocate Rachel Botsman.
Co-founder of the Garage Sale Trail Darryl Nichols, who attended the ceremony held at the Natural History Museum in London said: “The creative partnership with Republic Of Everyone has helped propel Garage Sale Trail from a fun little project in Bondi in 2009 to a national project that’s gaining recognition on an international stage. The strategic thinking and creative that they do has helped take this initiative to a whole new realm.”
Supported by 25 Councils nationally, State Government organisations, private sector brands and the bargain loving people of Australia the Garage Sale Trail is a community minded project with roots in sustainability, creativity and fun.
“Garage Sale Trail is an awesome collaboration. It’s powered by people and oraganisations. Partnerships with councils nationally headed up by City of Sydney, News Limited, Vodafone, Stockland and LJ Hooker all made it possible. The result was Australia’s biggest Garage Sale. Over 3000 households participated in hosting sales with 80 000 participants all up. People made money, met their neighbours and kept 50 000 kilograms of waste out of landfill in the process. We’re looking forward to evolving it further in 2012,” states Andrew Valder, founding partner of The Garage Sale Trail.
The Garage Sale Trail will be returning in 2012 in with the aim of doubling participation and injecting fun and creativity into sustainable living.
3 Comments
‘was mentioned on TV 1,348 times”. Really? Honestly? Where?
Moving junk from one garage to another!!
Big congratulations to ROE for being a big part of making this great initiative happen! Was wondering what Ann above is doing with her life to be criticising this one and when you click through on her name, it goes to a site that sells personal lubricant. Keep up the good work Ann.