MADC Ignition mentoring programme launches ten new careers in advertising for graduates
The MADC’s mentoring programme Ignition concluded last night with the announcement that ten of the fourteen students would receive paid work in Melbourne agencies.
In an unprecedented result, seven students will receive three-month paid internships and another three have scored full time jobs.
The programme, chaired by Grey Melbourne creative director Nigel Dawson, is a 12-week mentoring and educational course for third year advertising students. Some of the industry’s top creative leaders gave up their time to mentor the students in one-on-one sessions each week, while others came to impart their knowledge in the lecture series.
Fifty students applied and had to respond to a brief to gain entry to the course.
The students came from RMIT, Swinburne, Holmesglen and Monash Universities. During the course of the programme, the students received three briefs and presented the best of their work to a panel of judges during the final week.
Unlike other student programmes, the MADC’s Ignition comes with the promise of a paid three-month internship for the top students at the end of the course.
Says Dawson (pictured near right with Michael Mulcahy): “The calibre of the students’ work was incredibly high and every single one of them deserved their place in the course.
This year, the Melbourne industry has been hugely supportive of Ignition – never before have we had seven internships on offer.”
The students who won internships were: Simon Dall (CHE), Scott Zulaini (Ogilvy), Ryan Purcell (McCann), Darren O’Mahoney (Ogilvy), Erica Stevens (Ogilvy), Jamie Bailey (Grey), AnnaTara Clark-Sneddon (Ogilvy).
An eleventh Ignition graduate is meeting another Melbourne agency next week to discuss the possibility of an internship.
Laura Petrucelli and Rohan Cooke (winners of the Student Award at this year’s MADC Awards) are working full time at Grey and Lauren Haberfield is working at Ogilvy.
Pictured left are Nick MacDonald, Nicl Desira and Rohan Cooke (in the background).
Pictured left (l to r) Rogan Briggs, Josh Murrell, Jamie Bailey, Dom Megna
The mentors were:
Dom & Rogan (CHE)
Mat Garbutt (FCB)
Josh & Sharon (Grey)
Scott Glennon (JWT)
Andrew Woodhead (Leo Burnett)
Phil Van Bruchem (McCann)
Chris Taylor (Sapient)
Annie Price (Smart)
Fergus Donaldson (Ogilvy)
Callum Fitzhardinge & Chris Andrews (BMF)
Simon Bagnasco (Clemenger BBDO Melbourne)
Richard Walker & Michael Skarbek (AJF Partnership)
Katie Britton (GPY&R)
The lecturers:
Last year’s winners, Louise Khong and Psembi Kinstan and Nigel Dawson from Grey held the welcome lecture
The Art Director’s Skills, by David Klein from BMF
What a CD looks for, by Michael Knox from Ogilvy
Photography, by Stuart Crossett
The Write Stuff, by Michael Mulcahy from Ogilvy
Thinking Differently, by Ant Keogh, Clemenger BBDO Melbourne
Selling Your Ideas, by Adam Ferrier, Naked Communications
Thinking Digital, by Nick Cummins from The Royals
Making Your Ideas Move, by Craig Maclean and Helene Nicole from The Guild
Ideas for TV, by Tim Holmes and Brendon Guthrie from DDB
Getting Your Folio Together, by Nick McDonald from A3 Recruitment
5 Comments
Good to see advertising represented by a good cross section of the community.
I hope AWARD are reading this. I would rather a more ‘up close and personal’ introduction to advertising that gave me the opportunity to work in the industry than the 10 quick briefs I got for my money. Not sure if AWARD School top 10 are working or not. Can we bring this to Queensland?
Like the red pant.
I am unsure which Nick is hottest.
is that Haberfield?