Stephen ‘Pav’ Pavlovic joins Will O_Rourke roster – adds expertise in areas of music + performance
The highly respected Stephen “Pav” Pavlovic, has joined production company Will O_Rourke to offer his expertise in areas of music and performance for commercial projects.
Pav comes with a wealth of experience from his career in the music and entertainmentindustry.
Founder of hugely successful record label, touring company and international brand,
Modular People, he recently was curator of this year’s impressive Vivid LIVE program for
the Vivid Sydney festival of light, music and ideas.
Since falling into and out of the music business he has organized and promoted concerts for artists such as Nirvana, Pearl Jam, Green Day, Beasties Boy and Daft Punk.
On the home front he has launched the careers of Australian artists such as Wolfmother, The Avalanches and The Presets through his recording label Modular Recordings.
Says Will O_Rourke managing director Michael Ritchie (left(: “We are really thrilled to have Pav join our roster on just after our first birthday. His unique talent and stature in the field of music, performance, management and associated events is an asset to our offering. Steve
is enormously respected and his profile and expertise both here in Australia and internationally is formidable. Beyond that he’s a genuinely great guy. We look forward to working with him and offering this expertise to agencies and their clients.”
Says Pavlovic: “It’s such an honour to be invited to collaborate and participate with such a unique and creative group of people. I spend my life sleeping and dreaming of things I’d like to do and now Will O’Rourke has given me the opportunity and outlet to bring those ideas to fruition.”
Will O_Rourke opened its doors one year ago to offer a broader range of artists and production support to help execute more complex ideas for advertising agencies. The first year has been memorable, receiving a Grand Prix at Cannes and two Grand Prix at Spikes amongst others awards for work completed on Clemenger BBDO Melbourne and NAB’s Break Up project.
Contact Josh Mullens, head of projects at Will O_Rourke