Digital agency Bullseye set for another year of growth with three new senior appointments
As a result of their business growth, one of the most progressive digital agencies in Australia – Bullseye – has appointed a new principal consultant and two highly regarded business directors into their talented Sydney team. All are award-winning industry icons with over 20 years of experience and have chosen to join Bullseye to further their passions for all things digital.
Louise van Rooyen, (pictured left) named as among Australia’s top 40 digital media players by industry magazine B&T, is known for her work as co-founder of Massive Interactive and as the former CEO of AIMIA. More recently she has held roles as director of VOD company beamafilm, market development manager at Gravity and as Asia Pacific BDM for US-based in-game advertising pioneer Massive Incorporated.
Originally from NZ, van Rooyen has become a well-known personality in digital circles. She brings her passion for building unified communications across the various digital screens – connected TV, gaming, internet and mobile – to Bullseye where she is looking forward to building success for flagship clients such as Blackmores.
Anthony Johnston(pictured left) moves to Bullseye from being CEO at Flycke, specialists in mobile and online payment solutions. Prior to that he was in senior positions at G2Direct and Digital, Partner4Real and George Patterson Bates where he was a director. He also has worked at Foxtel as marketing director.
Johnston is a marketing and advertising guru, regularly contacted for industry opinion and frequently appearing in news and contributing to social media sites where he specialises in web, social media and mobile.
Principal consultant Joseph Borne (pictured left) is a tour-de-force in customer centric thinking. During his time in the USA Borne reinvigorated several brands and companies like Proctor & Gamble, Time Warner, and General Electric. Since arriving in Australia he has also delivered transformational UCD efforts for companies like Westpac, Rabobank, and iiNet.
Borne will be leveraging his expertise in research-based insight, strategy, and detailed implementation plans to provide the kind of innovation that drives revenue for Bullseye clients. In recent years Joseph has established the UX business vertical of Cap Gemini USA, and spearheaded critical client efforts for Different Solutions in Australia. He is considered a provocative and persuasive public speaker and writer, having created “The 7 Essentials of Customer Centric Business” series currently being published at UXMag.com.
Says Jason Davey, managing director of Bullseye: “Over the past 10 years Bullseye has been quietly building our reputation for delivering exciting digital possibilities for our clients. We welcome Louise, Anthony and Joseph to our talented team of digital enthusiasts and look forward to 2012, likely to be our best year ever.”
1 Comment
“award winning industry icons”
“a tour-de-force in customer centric thinking”
“a marketing and advertising guru”
Give me a fucking break.