Bestads Top 6 of the Week reviewed by Andrew Whitehouse, The Bull-White House, New York
BEST: Harvey Nichols. Harvey Nics continue to do really great work. This is a lovely uncluttered execution off a simple insight.
RUNNER-UP: Walking Dead. I like it because it’s wrong. Mixing up lunch with decapitation, just plain wrong.
BEST: Temptations.
RUNNER-UP: Blood donation.
Print is a tough one this week. It’s a battle between idea and execution. What you want is a great idea well executed. I feel the Temptations work is a nice idea and the Blood work is well executed. Neither have both.
BEST: Amnesty International: A very nice use of usually unused space to bring the idea to life.
RUNNER-UP: Slurpee experiential. People are greedy. Why not capitalize on that? A nice way to do anti-branding branding.
BEST: Stress test. This is a fun idea. It said I need a 28 day holiday. How did it know?
RUNNER-UP: Ice Break. I enjoy seeing brands respond to the people out there. Plus, why wouldn’t you want to award an entry that shows a sweaty new mother drinking the product and then using the word ‘cunt’ in your Twitter snapshots?