Saatchi NZ’s Tui Brewery’s ‘Valentine’s Day’ ad takes out February Newspaper Ad of the Month

March 5 2012, 9:39 am | BY Lynchy | No Comments

Screen shot 2012-03-05 at 9.50.57 AM.jpg Tui Brewery’s ‘Valentine’s Day’ ad from Saatchi & Saatchi New Zealand has taken out the NAB February newspaper ad of the month competition.

February’s winning creative team receive $250 cash with the ads sponsored by the NAB into the 2013 Axis Awards. The ads will also appear in the “What’s New” section of AdMedia and are now Finalists in the 2011/12 $10,000 Newspaper Ad of Year competition judged later this year.

Any ad that’s run in any newspaper in New Zealand (including those produced in Australia) is eligible to enter the competition. Email ideas@nabs.co.nz for competition details.

Winner Credits:

Executive Creative Director: Antonio Navas

Creatives: JP Twaalfhoven, Brad Collett, Slade Gill, Adam Thompson

Group Account Director: Mark Cochrane

Account Director: Natalie Downes

Clients: Tui Brewery Ltd: Jarrod Bear, William Papesch, Clare Morgan

The judges agreed that it showed “great use of the medium and was interactive” and that it “spoke nicely to the immediacy of newspapers”.

Screen shot 2012-03-05 at 9.56.35 AM.jpg The judges also highly commended an ad that grabbed their attention: BP’s Leap Day from 99: “The strength of this ad was down to its pure simplicity – 3 words to say it all, resulting in a ‘clear stand-out factor’.”