State Insurance launches ‘Break my Stride’ tv and radio campaign via Colenso BBDO, Auckland

The campaign kicks off with a 90 second, single shot TV spot – one of the longest one-shot commercials in New Zealand’s advertising history – featuring a full cast of characters who find themselves in unfortunate situations. Singing along to an adapted version of the ’80’s hit song “Break My Stride” these State customers tell us how, in the face of adversity, State will keep them moving.

“Our customers want to have confidence their insurer will be there for them at claim time, helping to keep them moving. We’re proud of what we do at State and we hope people will enjoy our campaign,” says Mary-Jane Daly, Executive General Manager of State Insurance.

Says Nick Garrett, managing director of Colenso BBDO: “We wanted to grab the attention of both existing and potential State customers with an engaging campaign that will get the phones ringing. The musical direction and craft of both the TV and radio creative serves to create memorable advertising that delivers the message about State’s commitment to providing an efficient service”.

The campaign launches on TV this Sunday at 7.10pm with a roadblock on channels 1, 2, 3 and 4.