NRMA launches new campaign ‘Anyone Can Drive Your Car’ via Whybin\TBWA\Tequila
April 17 2012, 10:34 am | | 2 Comments
On Sunday April 15th NRMA Insurance aired new tv spots as part of the current ‘Anyone Can Drive Your Car’ campaign in Queensland.
The TV creative features Shane Webcke, media personality and ex-Broncos player, who was given a car on the condition that he shared it with a whole lot of Queenslanders. Dramatising that anyone can drive the car, Webcke’s car is skinned with photos of hundreds of people he could share his car with. The Beat By 10% Price Guarantee campaign currently in market is also part of this campaign.
VIEW THE SPOT NRMAWebcke30.wmv
The lead medium is TV and is supported by outdoor, radio, online and print.
Credits:
Creative agency: Whybin\TBWA\Tequila
Production Company: Dave Klaiber
Director: Plaza Films
Media Agency: Mediacom
2 Comments
Just about as bad as you’d imagine it to be.
if you remake the same ad a year later do you use the same PR release or write a new one?