Specsavers demonstrates the perils of poor eyesight in latest outdoor campaign via McCann
McCann has continued to hit the great outdoors with new executions in the “Should’ve gone to Specsavers” campaign, highlighting how poor vision can make daily tasks that little bit more challenging.
In a series of three bus shelter executions for eyewear retailer Specsavers, the posters were printed to look like there was someone on the other side who’d mistaken the bus shelter for another similarly shaped object in the city: a vending machine, an ATM, and a door. The ads ran on Adshel shelters in March.
This latest instalment of the campaign follows ‘Big Rock’, a high profile TVC from 2011 in which a young woman skimming pebbles at a beach mistakes an engagement ring box for a pebble and sends it flying into the water, much to her would-be fiance’s horror.
Says John Mescall, ECD at McCann Australia & New Zealand: “Specsavers’ iconic positioning allows us to continue to create entertaining and fun ads that resonate with consumers,” “Outdoor is a great medium for Specsavers, as this is exactly where poor eyesight can lead you astray.”
CREDITS
Executive Creative Director: John Mescall
Senior Creative: Patrick Baron
Photographer: Stuart Crossett
Account Director: Aimee Tarulli
Senior Account Manager: Gemma Bodinner
Media Agency: MediaCom
11 Comments
Anyone mistaking a bus shelter for an atm would have to be legally blind, more in need of a white stick and a four legged friend than Specsavers
That is brilliant……….
Great job for the category – competitors must smile and ‘staff-up’ whenever Specsavers run a continuation of this campaign.
I reckon it’s one of those ones’s that looks better in an award entry or annual than it doe in the real world, so in that regard it works a treat.
Well, it’s certainly some of the better work we’ve seen from McCan’t lately. Keep it up lads!
pretty cool.
From McCanns? Melbourne? With burret the loveable nugget?
Deserves an award for getting it up and deserves an award anyway.
Get a grip. This is rubbish. This is what we in the industry call advertising furniture. It’s been done a million times in many different mediums for ‘the category’, specifically prescription spectacles.
Lovely work!
Resonate with consumers?
Lazy scam rubbish.
I prefer the commercials they made that feature me!
http://www.youtube.com/watch?v=YS4zgnCAlUc
http://www.youtube.com/watch?v=iojjl-_T2HY
Why are so many of you gently wanking yourselves over this ad?
It looks like it’s a see through ad shell.