Cricket Australia and Reactive launch Android and iPhone app for KFC T20 Big Bash League

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cricket lead.jpgWith nine days to go until the start of the KFC T20 Big Bash League, award-winning digital agency Reactive and Cricket Australia have launched new Android and iPhone apps for fans.

The new mobile applications extend accessibility to the KFC T20 Big Bash League and follows the release of the League’s and eight city team websites.  

 

With the KFC T20 Big Bash League heralding a new era in cricket, the Android and iPhone apps seek to provide more ways for fans to engage with T20 cricket, via the channel of their choosing. The mobile apps provide coverage of the KFC T20 Big Bash League anywhere,anytime.

From live scores to video highlights, fans will have access to the action from the games while they’re on the go.

cricket 1.jpgcricket 3.jpgThe Android App and iPhone App features:

 

·      Live cricket scores and player stats

·      Match video highlights

·      Match alerts so you never miss a game

·      Skin the app in your team colours and get their latest news and results

·      Live match tweets by your team

·      Behind the scenes video, player interviews, match highlights, and more!

Says Mike McKenna, general manager Cricket Marketing Services at Cricket Australia: “We want to make it as easy as possible for fans to stay connected with their favourite team and the apps make this possible. Reactive were selected as Cricket Australia’s digital partner for the launch of the KFC T20 Big Bash League, and have proven to be a creative and committed partner”.

 

“The release of the official KFC T20 Big Bash League iPhone app and Android app are important milestones for the brand” said Tim O’Neill, co-founder and joint managing director, Reactive.

 

“Reactive is well placed to develop rich mobile applications, with experience in building mobile applications for well known, global brands. We are proud to partner with an innovative organisation and look forward to working with them on an ongoing basis”.

This app has can be customised to one of the eight KFC T20 Big Bash League teams including;

• Brisbane Heat

• Hobart Hurricanes

• Sydney Sixers

• Sydney Thunder

• Melbourne Renegades

• Melbourne Stars

• Adelaide Strikers

• Perth Scorchers

Both mobile applications are free to download. The new Android App is available now in the  Android Marketplace and the iPhone App is available in the App Store