Andrew Livingston appointed to chief executive officer role at Initiative Australia
Mediabrands Australia executive chairman Henry Tajer has announced the appointment of Andrew Livingston (pictured) as CEO of Initiative Australia.
Livingston is currently head of client communications planning and managing director designate at Mediacom Sydney.
Says Tajer: “The criteria for selecting the CEO of Initiative was to identify the best candidate in a new class of media agency management and someone who would enable us to realize the amazing talent and potential within Initiative Australia. The media industry is being constantly redefined and Andrew Livingston is one of the talents leading the industry’s new thinking and evolution. He is clearly the best candidate to lead Initiative forward and I am delighted he has accepted the role.”
Eric Bader, president and chief strategy officer, worldwide, Initiative, said: “Andrew will play a vital role in working to implement our ambitious business strategies and growth plans in one of Initiative’s most important markets. With his vast experience and with the support of a very talented and effective management team, Andrew is the ideal person to lead Initiative Australia into the future.”
Livingston will take over the Initiative Australia operations, with offices in Sydney, Melbourne and Perth, at a date to be confirmed. He has been in his current role with Mediacom for the past five years and has played a significant role in most of the business growth within the Mediacom Sydney office. He has also overseen the agency’s planning and account service functions.
Tajer added: “Andrew also has extensive credentials in driving integrated communications for clients, as well as business development. Those skills are vital for the top job at Initiative and also within Mediabrands as our strategies and implementation for clients spreads through broader marketing services goingforward.”
Prior to Mediacom, Livingston was national negotiations director and a member of the board at ZenithOptimedia Sydney where he oversaw media design, negotiation and implementation across the agency’s client list. Prior to Optimedia, he worked at media agencies in the UK including Initiative and MEC.
Says Livingston: “Initiative represents a great opportunity. It has a long history in the Australian market, and I look forward to bringing new leadership to the agency and clients going forward.”
1 Comment
Ho hum. Why does this media appointment of no interest to anyone appear on a creative blog? Let’s talk about the work. Thumbs up to the Lego Adshel ‘Santa’s Little Helper.’ A greater sureness of touch I’ve not seen for years.