Bestads Top 6 of the Week reviewed by Steve Coll, executive CD, Euro RSCG, Sydney
There is a bit of a divide here between ads that look part of an integrated campaign and good old, simple TV ideas. But Volkswagen Tiguan ‘Duel’ is my pick. Smart and simple, and still made me smile. FedEx is worth a mention – just the right amount of charm vs cheese.
College for Creative Studies has it for me. The more I think about it, the better it gets. I am sure there is a nice campaign behind this. If not, there should be! And I am struggling for a runner up.
This was the best stuff. With a little experience in the category, I know brand recognition is massive in wine marketing. Usually it’s done with a massive pack shot. So it’s nice to see a Cockburns poster that does the job and still makes you laugh. And the Norte Beer Photoblocker. Is it real? Did it work? Who knows? But it’s bloody funny.
Jaysus, that Jung von Matt are a smart bunch. The Graubunden Tourism is one of the best ideas I’ve seen for a while. I want to like Jack&Jones – it’s been put together beautifully. But I just don’t buy the idea of the guy saving me from a bunch of hot chicks. So BETC’s Canal+ would be my other pick.