New World launches ‘Every Day a New World’ campaign via Colenso BBDO and sister shop .99
New World in New Zealand has launched its ‘Every Day a New World’ campaign, with creative out of Colenso BBDO Auckland, and account service from sister shop .99
In the ‘I’m Big Day’ spot, a little boy gets the birthday party of his dreams. From pirates to a skull topped birthday cake, his imagination runs wild – and so do his friends. In the ‘Next Day’ spot, a young couple find what might be the beginning of new love. A great night out is followed by a somewhat awkward morning – but then it develops into something special. And in the ‘Luck Day’ spot, a dad and his son take a special fishing trip, but just miss out on their big catch. Luckily, they’re creative fishermen and manage to save face for their special family meal.
Agency: Colenso BBDO
Executive Creative Director: Steve Cochran
Executive Creative Director: Nick Worthington
Creative: Victoria Daltrey
Head of Broadcast: Jen Storey
Production Company: Finch
Director: Patrick Hughes
Producer: Nikki Walker
Executive Producer: Rob Galluzzo
Executive Producer: Cath Anderson
Executive Producer: Karen Bryson
DoP: Jeremy Rouse
Gaffer: Gordon Smith
Key Grip: Pablo Stevenson
Casting: Zara Martin
Art Director: Kirsty Clayton
Wardrobe: Pauline Bowkett
Hair / Make-Up: Margaret Petchell
Editor: Adam Wills
Online / Grade: Digital Post
Online / Grader: Pete Richie
Post Production – Digital Post
Flame – Richard Betts
Colourist – Dave Gibson
7 Comments
Rocking Ads! Coles and Woolies have a lot to learn from this.
Nice stuff. Much better than the Coles and Woolies stuff on air over here. Love the complexity but also the simplicity of the stories, looks awesome too.
this is seriously cool stuff… i loved watching the spots.
i love them. Great job. Makes me want to go shopping at New World. Although did you need to list everyone under the sun that worked on the job?
Great shooting, you are an amazing talent.
Well done Patrick for picking him.
Choice spots, eh bro.
Lovely work. Well done. Patrick!!!!!