Renowned animation director Pete Circuitt joins The Sweet Shop for global representation

The Sweet Shop has annnounced the addition of award-winning animation director Pete Circuitt to its global roster.

Circuitt brings with him an impressive reel of work including the ground-breaking, “Yes, Virginia”, a CGI animated Christmas special for Macy’s and JWT New York. “Yes, Virginia” reached more than 3.7 million television viewers and garnered critical acclaim around the world collecting Gold and Silver Pencils and a Silver and a Bronze Lion. His work “Monster” for Microsoft ZUNE, which he wrote, directed and animated in its entirety, won an AICP award for animation.

From Wellington, Circuitt completed his studies at the Victorian College of the Arts in Melbourne, graduating with honours. He’s worked with numerous global brands such as Carlsberg, Nestle and Budweiser as well as critically-acclaimed musicians such as Laura Marling.

He is looking forward to bringing his organic and unconventional working processes to The Sweet Shop: “Joining The Sweet Shop is an exciting prospect simply because of the calibre of work produced and the quality of the Directors involved,” he says. “Meeting everyone that works in the company has raised my optimism even further. I am hugely excited about the type of work we can craft together.”

“Pete’s work is truly international. To be able to bring that quality of animation to our clients in Australia is a great compliment to the level of creativity that we now offer. We are looking forward to introducing Pete and his direction and animation skills to the Australian market – and Pete is a really, really lovely guy!” says Wilf Sweetland, The Sweet Shop’s Executive Producer /Managing Director for Australia.

Circuitt’s brand new spot for the 2012 Australian Year of the Book airs tonight.