Telstra lures Aussie expat Adam Good back to OZ for director of digital media and content role

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Screen shot 2012-05-28 at 1.55.18 PM.jpgTelstra has hired ex-pat Aussie adman Adam Good, currently executive vice president of Proximity Worldwide, San Francisco, to the role of director of digital media and content.

In his new role Good will be responsible for Telstra’s digital entertainment, sport, news and lifestyle content.

Prior to Proximity, a role he took in April 2011, he was CEO AIM Proximity Auckland/director of digital innovation Clemenger Group Australasia.

While at AIM Proximity, Colenso BBDO was twice recognised as the Interactive Agency of the Year from B&T Magazine in 2008 and 2010. In addition there have been countless digital awards from the Webbys, Caples, Cannes and recognition from many other award shows. 

In early 2009, Good was appointed director of digital innovation Clemenger Group Australasia. In late 2009, Good was given the extra responsibilty for AIM Proximity in Auckland.