Australia’s Cannes Contenders: M&C Saatchi, Sydney and Innocean Sydney
How will OZ perform at Cannes this year?Over the next month in the lead up to the Festival, Campaign Briefwill be showcasing the work we hope will impress the judges…
Sydney Dogs & Cats Home ‘Getting to Zero’M&C Saatchi, Sydney
Their time doesn’t have to be limited. Sydney Dogs & Cats Home’s latest spot via M&C Saatchi, Sydney appeals to the public to join the campaign for getting to zero. The spot was directed by Damien Toogood via Luscious International.
Steggles ‘Egg’M&C Saatchi, Sydney
Steggles the chicken company gets an egg start.
Sydney Dogs & Cats Home ‘Limited Edition’M&C Saatchi, Sydney
It involves 21 of Australia’s best photographers who donatedtheir time and expertise to shoot one-off portraits of 63 dogs and cats as wellas the odd rabbit and duck from SD&CH for an exhibition-type campaign that used all of Sydney as its gallery.
The one-of-a-kind prints, signed and numbered bythe photographer, were rendered into superlites (large advertisingposters) donated by Adshel for display in high traffic locations all overSydney from today. Adshel donated $225,000 worth of media to thecampaign.
The public were directed to the SD&CHwebsite (SDCH.org.au) where they could view the entire ‘Limited Edition’exhibition and either bid for a one-off print, adopt the animal in it or donateto the SD&CH.
Miroslav Underwear
M&C Saatchi, Sydney
Medicins Sans Frontiers
M&C Saatchi, Sydney
Innocean, Sydney
Hyundai launched a campaign for their Elantra model; directed by Prodigy’s Brent Bonacorso with post production by Animal Logic. Elegantly executed, the car is delicately disassembled by a complex, robotic machine to reveal a smaller Elantra inside. The concept being “All the things you expect of a big car, now inside a smaller one.”
Innocean, Sydney
Kia asks you to “Meet the Extras” in the campaign for the Kia Cerato.
Innocean, Sydney
Kia asks you to “Meet the Extras” in the campaign for the Kia Cerato.