McDonald’s launches new campaign via DDB Group NZ – directed by Revolver’s Steve Rogers
DDB Group NZ has produced a trans-Tasman 90 second spot celebrating McDonald’s
sponsorship of the London 2012 Olympics.
Top Australian director Steve Rogers from Revolver collaborated with New Zealand’s legendary DoP John Toon to produce the heartfelt 90 second piece.
The understated ad highlights the struggle of living on this side of the world and having to watch the London Olympics through the night, as seen through the eyes of a young boy and his Dad.
Agency – DDB Group New Zealand
Executive Creative Director – Andy Fackrell
Creative Director – Jordan Sky
Art Director/copywriter – Pete Gosselin
Art Director/copywriter – Jay Hunt
Head of Television – Judy Thompson
Agency Producer – Kim Baldwinson
Group Business Director – Zoe Alden
Business Director – Karla Fisher & Carly Pratt
Production Company – Revolver
Director – Steve Rogers
Executive Producer – Michael Ritchie
Producer – Pip Smart
DOP/Cinematographer – John Toon
Production Designer – Bruce Everard
Editor – Alexandre De Franceschi at Guillotine
Post Production – Fuel VFX
Music – Peter Van de Fluit at Liquid Studios
Sound Design – Craig Matushka at Liquid Studios
16 Comments
Dark and dingy. As such, quite uninspirational. I think Steve Rogers is good for some stuff. But not this.
I was hoping for something more there at the end, but I still thought it was nice.
In real life he’d be watching porn on his laptop
Could have done that just as well in a 30.
#sawitcoming
Really lovely…
I disagree TSW, I think if I’d been watching it on TV (and not known it was a Maccas ad) I’d be glued to see what it was all about… and the storytelling really benefits from a longer edit.
Nice line too.
This was nice. I like.
Beautiful. Lovely storytelling. And the kicker…. not slo-mo food porn at the end. Nice.
Quite good really. Nice to see something that breaks with the high-speed story-telling antics that we’re so used to. Well done chaps.
This little kid will be me in a few weeks. Nice idea, and well made. Kudos.
Is the irony of going out for deep-fried chips whilst watching the Olympics lost on anyone?
McDonalds sponsorship of a sporting event is a little suspect at best, but to try and link late night viewing of a sporting event and feeding fat to your kids leaves a rather nasty taste in the mouth.
Ironically.
really like it – well done
As a director – that’s a beautifully made commercial. To be expected from Steve.
As a father – if your son is doing so badly during the day because he’s up all night watching sport, its probably best not to feed him junk food too.
Good to see DDB out in force this morning with uber positive comments about an incredibly dull ad.
Then again, Leo’s are sniffing around again.
Dad doesn’t want to hangout with his son until he comes home drunk with some maccas.
Nice work though it did remind me a bit too much of Snowtown.
Dad doesn’t want to hangout with his son until he comes home drunk with some maccas.