Spikes Asia entries reaches all-time high with almost 4,900 entries with 703 from Australia
A record number of Spikes Asia entries have been submitted this year totalling 4,860 from 23 countries with Australia entering the most with a total of 703.
The largest creative communications festival in Asia Pacific, which kicks off on Sunday in Singapore, is also set to welcome industry professionals from 27 countries who over two insightful days of learning, networking and celebration will have the opportunity to view Asia Pacifics creative excellence in advertising and communications.
Click here to view the entry summary by country – Entry Summary By Country Spikes Asia 2012.xlsx
With an overall 33% increase versus last year, the categories which have shown the highest increase are PR, Design, Mobile, Film Craft, Direct and Promo & Activation. The top countries participating are Australia (703 entries), followed by India (694), Japan (594), Singapore (524), China (448) and Thailand (411).
Says Terry Savage, co-chairman of Spikes Asia: “This extraordinary growth in the number of entries this year is not only testament to the importance of Spikes Asia to the creative community in Asia Pacific, but is also an endorsement of the great work being produced in the region which will ultimately reverberate around the world. We await with great anticipation the juries decision, which no doubt will provide inspiration and insight, taking creativity in brand communications to another level.”
The winners will be revealed during the Spikes Asia Awards Ceremony that will be held Tuesday evening 18 September at the Grand Theatre, Marina Bay Sands. Other accolades to be announced are: Agency of the Year, Independent Agency of the Year, Media Agency of the Year, Network of the Year, and the new Spikes Palm Award presented to the most awarded production company. P&G Asia will be honoured with the 2012 Advertiser of the Year award. The event will conclude with the After Party at Avalon nightclub.
8 Comments
With current awards budgets stretched to the limit why on earth would agencies here enter this show?
I hope Clems haven’t given recent retrenchments!
I am totally starting my own award show.
if you work for a network, one of your responsibilities is to feed the network’s awards tally at a regional level.
hence, oz agencies enter shows like this.
highly likely that gunn report takes spikes into account, so that’s another reason.
now, Kinsale… that’s another matter entirely.
@baffled – I see. So we are making our shit Asian network look good?
@ still baffled, no not really.
Example: Ogilvy in Asia handily beats Ogilvy in many other regions of the world when it comes to awards – yep, 85% through pumping in scams to award shows, but your Friendly Network Head Office Bastards don’t really care.
So, to answer your question, you are actually making your shit Global CD (sorry, CCO as they’re now called) look good, and enabling him to make a down payment on his fifth Bentley just before you get retrenched next year as part of a worldwide cost-cutting exercise.
Oh, the irony, the irony.
i love watching creatives try and work out whats happening.
Australia enters cause it knows it can beat the pish that comes in from the rest of Asia. Except Japan which has digital sewn up every year. Plus, the more entries, the better chance of your network winning network of the year (see DDB last year, which won on volume not quality).
Anyway, Spikes looks dull this year – same old faces preaching to the choir. Do you really want to listen to Nick Brien’s thoughts on new technology as his agency loses creatives left right and centre? Thought not.The awards show is an after thought and is only kept around as it makes the organisers very rich.
That and AWARD has been so bloody parochial and rigged for so long it’s almost not worth entering.
Get an international jury and do pre-selection via the internet to make it fair. Jury chair can sort out whether or not it’s ‘scammy’.