TAB Sport brings back duo of Tom and Ben in new campaign via Sugar&Partners, Auckland
TAB Sport and Sugar&Partners bring back the duo of Tom and Ben to set up Friday and the weekend as the time to start thinking about the weekend’s big games – and to place a bet.
“I landed at Sugar and Partners and a fantastic brief for TAB Sport landed on my desk at the same instant.” say’s new ECD Damon O’Leary.
Along with outgoing CD Tim Huse, O’Leary and creative team Dan Nelson and Genevieve Chunn have developed the characters created in the successful 2011 RWC campaign – which saw the ‘prediction chicken’ correctly predict Tony Woodcock to score the opening try in the final.
This time Tom and Ben underpin the idea that ‘the weekend’s for calls’.
“We wanted to make putting on a bet on the weekend’s game synonomous with the buzz of the weekend.” says O’Leary. “Tom and Ben are the perfect pair to remind typical kiwi’s to break the shackles of the week and put a few cheeky bets on the weekend’s big games.”
The agency brought back Robber’s Dog director Luke Shanahan, who had shot the original campaign, to bring the scripts to life.
Amongst other media, the campaign consists of 4 television spots and online – including a ‘Checkin’ with the Chicken’ interactive banner – where the prediction chicken ‘reacts’ to your proposed bet.
Creative Team: Damon O’Leary, Tim Huse,
Dan Nelson, Genevieve Chunn.
Digital Art Director: Vikki Cheng
Digital Producer: Wictoria Markula
Agency TV Producer: Liz Rosby
Managing Partner: Jeremy Johnston
Account Service team: Sonya Berrigan, Campbell Maclean, Aimee Knox
Production company: Robber’s Dog
Director: Luke Shanahan
Producer: Mark Foster
Clients: David Craig, Darren Quirk
3 Comments
If only we advertised gambling the way the kiwis did. We don’t need to see the sport to advertise betting on it. Liked this campaign from the get go. And the girls are pretty. Thankyou.
MY BROTHER IS AN EXTRA IN THIS AD.
very cool. Well done.