Entries for Australasian Branded Entertainment Awards close this Monday November 5
The closing date for entries for the inaugural Australasian Branded Entertainment Awards is looming, with the extended deadline of this Monday 5 November for entry submissions.
It is the first time branded entertainment has been recognised in its own right in the Australasian market. The Australasian Branded Entertainment Awards recognise excellence in creative work and the bravery of brands seeking to engage consumers by entertaining them, rather than through traditional advertising.
The award categories are:
- Best Brand commissioned project
- Best non-screen
- Best integration or Brand storytelling: fiction
- Best integration or Brand storytelling: non-fiction
- Best transmedia
- Best use of a small budget
The period being judged comprises work in market during the 18 months preceding the closing date for entries, i.e. May 1st 2011 to 31st October 2012.
The award winners will be announced at a cocktail event following the Festival of Branded Entertainment, to be held on 20th November 2012 at the Museum of Contemporary Art, Sydney.