New Zealand Army offers diverse range of trades and opportunities in new campaign via Saatchi’s
October 18 2012, 7:59 am | | 13 Comments
There is a diverse range of trades and opportunities within the New Zealand Army especially for young graduates and skilled civilian workers.
The latest campaign for the New Zealand Army was designed by Saatchi & Saatchi New Zealand to build awareness of this fact and recruit for these unfilled posts.
13 Comments
Shame on having to put two lines on there. Kills it.
Clean, simple and easily understood. However, I doubt it provides any motivation at all for young people to sign up their lives to the Army. What’s in it for them?
Where’s the execution with the human body in bits and laid out?
An ‘advertising ad’ for advertising people.
I like them.
I disagree Shoot, unless you are simply talking award potential.
Ok…said, I think that training in a trade while you are being paid (as opposed to paying HECS) is motivation enough.
Recruiter, your comment is in poor taste. Did you read the headline?
Rob, ‘advertising ad’? What does that mean? That only advertising people will get it? My son gets it and he’s twelve…
Nice print idea. I like it. I agree the first headline is redundant and a bit weak, but it doesn’t ruin the ad. Sometimes you gotta compromise to get an ad up. A real ad that is. Good work.
@Tim Hall. Yes, being paid while you train might be motivating (as opposed to HECS). So why is it not advertised?
The visuals say ‘obsessed with guns’. The line says the opposite. The ads do not work. They’re interesting to look at but they do not work.
Strategically odd. Feels like a clever image for army but the ad message doesn’t quite deliver. Obviously an idea that has been sitting in bottom drawer for years, but has never quite fitted.
God I hate this place.
It’s a nice ad.
You’d have it in your book.
gulp. sashimi bento please.
Wouldn’t it be smarter to invert this concept…..have medical, operational equipment made from gun bits and pieces.
It’s nice. You guys are just looking for reasons to pan it.
The first line is required, because it explains the idea (and the campaign). And without the second line it’s too gunny. That’s the whole point. Not everyone who joins the army needs (or wants) to kill people. If I was interested in an army career, it wouldn’t be for guns. Plus it’s a recruitment ad. It’s doing its job.
And no, I don’t work at Saatchis. Or the Army. Or in recruitment. Or live in NZ. Or own a gun. But I do own a few pens.