Air New Zealand’s Hobbit-themed inflight safety video created by 8com, WETA Workshop, WETA Digital and Toybox a Youtube hit with 7m+ views

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Screen shot 2012-11-07 at 11.25.00 AM.jpgAir New Zealand’s latest inflight safety video, directed by 8com’s Josh Frizzell, has launched worldwide, clocking up over 7 million views on Youtube since its release on November 1.

8com worked in association with Air New Zealand, WETA Workshop, WETA Digital and Toybox to produce the much anticipated Hobbit themed safety video.

Screen shot 2012-11-07 at 11.25.10 AM.jpgThe video features a cast of middle earth characters, including Hobbits, Dwarves, and Wizards, with a special cameo from Gollum himself. The video also features a cameo by Sir Peter Jackson.

“Directing an Oscar winning director is a rare experience,” Frizzell said. “A career highlight for sure”.