NZ beverage Mac’s Soda launches presence in Australia with OOH campaign via Shine + Ambient
The popular non-alcoholic adult soda from New Zealand, Mac’s Soda, is creating a presence this side of the Tasman. The new to market soft drink is launching with an eye catching out-of-home campaign created by Ambient Advertising.
A street level presence is one component of the larger campaign, which displays some strong outdoor creative by Shine NZ.
Locally, Nicole DiMarzo, activation planner for Starcom Mediavest said this is a great way to kick off the new product in Australia.
Says DiMarzo: “Our campaign has a strong strategic emphasis on the hard to reach consumer on the go. These street posters are a great way to communicate to the intended audience.”
Ambient partners with national providers and has over 8,000 two-sheet poster sites nationally.
Advertiser: Mac’s Soda
Media provider: The Ambient Group
Media agency: Starcom Mediavest Melbourne
Creative agency: Shine NZ
10 Comments
strong creative? hard to reach consumer on the go = put a few posters up under a bridge where people walk hmmm inspired.
Wow, just wows. Street posters with a headline about the apples. Hats off.
Hey !
Did you guys get a younger cheaper person to put them there ?
what the hell is an “adult soda”?
any chance we can see the work ?
Street posters are an important part of the live music and performing arts scene.
Nothing shits me more than when I’m looking at a bank of posters, taking in what music is coming up and then spotting some cunt of a product ‘hijacking’ the space.
It fools no one – now fuck off.
Terrible.
Don’t worry, they will be plastered over with music posters before the paste is dry.
‘Apple soda made from real apples. Some are off’
It’s always someone ‘from accounts’ isn’t it?