New Zealand Fire Service extends campaign with launch of new TV spot via M&C Saatchi NZ

Last year, New Zealand Fire Service launched an ad depicting the pain a father felt for having allowed his young daughter to be burnt in a house fire because he hadn’t installed smoke alarms.

In a follow up to that commercial, and as part of a series, a new commercial has launched via M&C Saatchi New Zealand, showing the father’s ongoing turmoil.

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‘Nightmares’ shows the father reliving the tragic events of the fire before realising it is his imagination reliving the horror of the fire, not reality, before breaking down under his immense pain.

Says Caroline Rosanowski: Last year’s ‘Install’ commercial had a sensational response, not only in terms of feedback from our staff and the public, but also in terms of a massive increase in smoke alarm sales. We definitely wanted to continue with these characters and continue the story, hopefully achieving even greater success.

Says Dave King, M&C Saatchi Joint CEO and ECD: “I’m incredibly proud of the work we have done for Fire. Probably none more so than the ‘Install’ body of work last year. Being able to get a brilliant young team like Wicky and Frances to help take this even further and deliver such an impactful piece of work is really satisfying. I hope it continues to get heaps of kiwis not only thinking about smoke alarms, but actually installing them. A huge ups to Scott, Caroline and Debbie at Fire for seeing these through, and Glendyn and Susie of Exit for the incredible work they once again delivered.”

There are three more ads in the series due to appear over the next 14 months, with the next launching in early February.

Client: New Zealand Fire Service

Media: Julie-Ann Hedges