How MINI celebrated being the car behind the internationally successful SPCA driving dogs with NZ print campaign via DraftFCB, Auckland
February 28 2013, 5:59 pm | | 5 Comments
MINI wanted to celebrate being the car behind the highly successful SPCA driving dogs campaign.
So, while the campaign was underway and headlining around the world, DraftFCB Auckland ran this series of press ads at home to drive potential customers online, and confirm MINI as the car preferred by canine drivers.
5 Comments
Go away please. We are all sick of how ridiculously good this all is.
Please stop.
Now.
This campaign/stunt was nice as it was, but now it has disappeared up it’s own arse. These ads will mean nothing to anyone. Should’ve known when to stop guys…starting to look a bit desperate and greedy for the metal.
Fucking nice print… let down by some average art / retouching. But I suppose nobody paid for them 🙂
Well done guys.
best print ive seen for a while, love it (and love the grade)
These print ads feel ultra-dated in comparison to the really fresh activation idea.