No asses harmed in the making of this commercial: 8com launches new TV spot for New Zealand labour provider Allied Work Force

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AWF.jpgNew Zealand labour provider, Allied Work Force, has just released a brand new television commercial via 8com.

The spot, directed by 8com’s Andy Morton, follows the dedicated Allied Work Force team responding to an unlikely emergency, with straight-faced determination. Action movie conventions are parodied with shots of the fleet in all their glory, large convoys of vehicles on the move, not to mention the scale of the rescue itself.

Says Morton: “I thought it was a great opportunity to ply my hand at some serious, straight down the line drama.”

Creative agency: Publicis Mojo Auckland

Production company: 8com

Director: Andy Morton

Agency producer: Liz Garneau

Producer: Kate Millington

DOP: Andrew Stroud

Editor: Dan Kircher

Casting: Catch Casting

VFX Supervisor: Bruce Carter

Post Production: Toybox