Ogilvy & Mather New Zealand makes Holden Twitch in new spot directed by Luke Shanahan

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HN2904_60_eye.jpgO&M New Zealand and Robber’s Dog have created a local brand TVC for Holden.

Says Ogilvy executive creative director, Angus Hennah: “It felt right to inject some warmth and local charm back into the brand. The spot espouses the therapeutic benefits of getting away from it all in a real driver’s car.”

Says Robber’s Dog director Luke Shanahan: “Directing ‘Twitch’ was an absolute pleasure for me. It was one of those projects where all involved had total faith in the idea. That unity meant I got to make executional decisions based on good storytelling alone. I think that (unity) shows in the final spot.”

Agency – Ogilvy & Mather New Zealand

Client – Holden

Executive Creative Director – Angus Hennah

Copywriter – Matt Simpkins

Art Director – Darran Wong Kam

Agency Producer – Amanda Kabel

Group Account Director – Sandra Daniel

General Marketing Manager – Marnie Samphier

Production Company – Robber’s Dog

Director – Luke Shanahan

Producer – Mark Foster

Editor – Tim Mauger