BNZ makes managing money easier and faster with launch of YouMoney campaign via Colenso

BNZ and Colenso BBDO have just released their YouMoney campaign, a continuation of the Be Good With Money campaign launched in October last year.

Four 20-second customer stories are told through the YouMoney interface showing off various product features, which have just started running on TV and web media.

VIEW LUCY’S STORY

VIEW JO’S STORY

VIEW DAN’S STORY

VIEW THE EVOLUTION

There’s also interactive banner ads, and a $25,000 giveaway promotion running across several popular NZ websites – if you find it, you can drag and drop it into an account icon and make it yours to keep.

“Drag and drop is hardly new technology, but it’s quite new to internet banking,” said Colenso ECD Steve Cochran. “Encouraging people to physically drag some money into an account within a banner ad just seemed like a great way to demonstrate how intuitive and easy this new way of banking is.”

“We’re really proud of YouMoney,” says BNZ head of marketing comms Rob Cooke. “It really does help you be good with money, as the visual interface and features let you see and stay in control of your cash.

“I’m also really proud of the campaign, which elegantly and simply shares the story of just how cool the product really is.

“It’s a whole new kind of intuitive banking that makes managing your money easier and faster. Born out of customer research, YouMoney is designed to work like your brain does with drag and drop banking, predictive search, and the ability to personalise your banking with your own pictures and multiple accounts.”

Colenso head of planning Andy McLeish said: “Research into the appeal of the interface showed how strongly the market were engaging with it; so we made the decision to focus the communications on creating clear and simple demonstrations of YouMoney”.

Agency: Colenso BBDO, Auckland

Campaign Manager: Kris Hansen