Simon Veksner: Top Ten Tips

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ACertainRatio-Early.jpgBy Simon Veksner,

head of ideas, Naked Communications Australia + New Zealand

In one week’s time, I’m giving the opening lecture at Award School, where Australia’s aspiring copywriters and art directors go for training.

I’ll probably be doing the same presentation I’ve given for the last two years – ‘How To Have Ideas’, which isn’t original at all, but based on a theory I adapted from Scottish philosopher David Hume.