Simon Veksner: The ‘O’ Word
March 18 2013, 9:45 am | | No Comments
By Simon Veksner head of ideas Naked Communications Australia and NZ
Last week, Domino’s walked into a social media shit-storm, when a week-long teaser campaign for a “game changing” announcement proved to be nothing more than a new range of square pizzas with premium toppings.
To be honest I think it’s a bit of a non-story. What’s the news – the public finding an ad campaign to be patronising rubbish? Big deal. They’ve been thinking this kind of campaign is patronising rubbish for years. The only thing that’s changed is that people now have a way of telling the company so, on their facebook page: