Canterbury NZ tells school leavers to ‘remember this’ in a new social media campaign via Tusk

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Tusk_CCC_website_home.jpgAhead of the 2013 school year, Canterbury NZ has developed a social media campaign aimed at remaining relevant to the youth demographic and securing their hold on the lucrative school leavers market via Melbourne based agency, Tusk Agency.

 

A first for the retail giant, Canterbury NZ has selected social media as the driving force for their ‘Remember This‘ School Leavers campaign.

Tusk_CCC_social.jpgThe campaign interacts with Instagram and asks school leavers to capture their day-to-day school moments; tag them on instagram with #cccrememberthis; vote, share and win.

 

Canterbury NZ are celebrating the school leavers of 2013, and as a long standing brand, the campaign is aimed at reconnecting with their market and improving their relevancy in 2013 and beyond.

 

The adoption of social media represents a new era for the company and is a key tactic in their brand strategy; with their move to social media a testament to the relationship the brand has developed with Tusk Agency.

 

Says Catheryn York, Tusk Agency’s managing director: Tusk_CCC_brochure_cover.jpg“The need for brands to evolve in our current landscape is now more prevalent than ever, Canterbury NZ must connect with the youth market in their world, which is why social media is a key component in the brand’s repositioning strategy.”