Hubbards launches first TV campaign to promote ‘amazing muesli’ range via Hunter, Auckland

In its first-ever TV spot Hubbards, via Hunter, Auckland, gives us flying boxes of muesli, barking dogs and splashing puddles, in a homage to all that’s inspired them in the creation of their new ‘amazing muesli’ range.

Perry Bradley of Film Construction and Jonny Kofoed from Assembly worked alongside Hunter to create the spot that airs nationally in New Zealand this week.

VIEW THE SPOT

“We wanted to celebrate all the great things that help make Hubbards the brand it is in a uniquely Hubbards way – a charming bit of this and a cheeky dash of that, all mixed together in one big ‘Hello New Zealand’ kind of way,” says Matthew Gibbins, ECD at Hunter.

“The script was about getting people to reconsider the brand and their kiwi identity. And it’s all done with a handmade aesthetic to capture the real spirit of the company” Bradley said.

As part of an integrated campaign that spreads across social, print, digital and experiential, the TVC will air in both 30 and 15 second versions.

Client: Hubbards

Music: Nick van Cuylenburg