New York Festivals International Advertising Awards announces shortlist – Australia ranks 3rd
New York Festivals International Advertising Awards for World’s Best Advertising has announced the 2013 Shortlist for the following competitions: Avant-Garde, Branded Entertainment, Craft, Creative Marketing Effectiveness, Design, Digital, Direct & Collateral, Film, Integrated, Outdoor, Print, Public & Media Relations, Public Service, Radio and Student.
Clemenger BBDO Sydney leads the Australian agency pack in this round of shortlist announcements with 16 entries shortlisted, ahead of George Patterson Y&R Melbourne, Exit Films and Revolver/Will O’ Rourke with 12 each.
The International Advertising Awards competition received entries from 62 countries around the globe and expanded their global footprint with the addition of new countries into the submission mix, including Mozambique. The United States took the lead with 190 entries Shortlisted, followed by Germany with 184, Australia with 94 and Sweden with 78. In summary, the following global regions had entries achieve Shortlist status: North America – 221; Latin America – 116; Western Europe – 443 Eastern Europe -17; Asia/Asia Pacific – 207; and Middle East/Africa – 49.
NYF’s Grand Jury determined the Shortlist through 2 rounds of online judging. The Grand Jury is composed of 357 of the most respected and award-winning chief creative officers, executive creative directors, and industry professionals from around the globe. Shortlisted entries move on to the live Executive Jury.
This year marks the third year the Executive Jury, an elite group of worldwide chief creative officers, will convene in New York City April 27th – May 1st , and through 4 rounds of judging they choose the World’s Best Advertising, selecting all levels of awards including the World’s Best Idea.
Kirk Cheyfitz, global CEO of Story Worldwide, will moderate the 2013 Executive Jury and guide the proceedings of the largest gathering of worldwide chief creative officers ever to judge an advertising competition. Unlike other competitions, the NYFA Executive Jury does not elect a chairman or president — all members are of equal status.
The 2013 International Advertising Awards winning entries will be announced at the New York Show awards presentation on Thursday, May 2nd, 2013. The New York Show, a two-day series of creative events, will take place at the landmark New York Public Library’s Beaux-Arts building, located at 455 Fifth Avenue, at 42nd Street in New York City. Festivities will be held on Wednesday and Thursday, May 1st and 2nd, and includes the Executive Jury Press Conference, keynote speakers, creative panel discussions, networking events, and exhibits of the Shortlisted work. Thursday evening features the 2013 New York Show awards ceremony and after-party to honor the winners in true New York style.
Avant-Garde
AUSTRALIA
CLEMENGER BBDO
Skittles
TELEKENISE THE RAINBOW
Avant-Garde
AUSTRALIA
CLEMENGER BBDO
TEDx
MIMEISTHAI
Avant-Garde
AUSTRALIA
GPY&R
Australian Defence Force Recruiting
MOBILE MEDIC
Avant-Garde
AUSTRALIA
LEO BURNETT WORLDWIDE
SEEK / SEEK Volunteer
VOLUNTEER TO PROMOTE VOLUNTEERING
Avant-Garde
Branded Entertainment
AUSTRALIA
CLEMENGER BBDO
Skittles
TELEKENISE THE RAINBOW
Gaming
AUSTRALIA
CLEMENGER BBDO
Skittles
TELEKENISE THE RAINBOW
Digital Media
AUSTRALIA
CLEMENGER BBDO
Skittles
TELEKENISE THE RAINBOW
Snacks & Sweets
AUSTRALIA
HOST
Air New Zealand
THE KIWI SCEPTICS
Non-fiction Program, Series or Film Dedicated to a Product or Brand
AUSTRALIA
MCCANN
Department of Families, Housing, Community Services and Indigenous Affairs
IMPOSSIBLE ORCHESTRA
Events
CME
AUSTRALIA
LEO BURNETT WORLDWIDE
SEEK / SEEK Volunteer
VOLUNTEER TO PROMOTE VOLUNTEERING
Use of Media
Design
AUSTRALIA
CLEMENGER BBDO
TEDx
MIMEISTHAI
Exhibitions & Live Events
AUSTRALIA
CLEMENGER BBDO
TEDx
MIMEISTHAI
Online
AUSTRALIA
RE / M&C SAATCHI
Steve Li Acupuncture
STEVE LI BUSINESS CARD
Promotional Items
AUSTRALIA
RE / M&C SAATCHI
Steve Li Acupuncture
STEVE LI BUSINESS CARD
Flyers
AUSTRALIA
RE / M&C SAATCHI
Brand & Jess Wedding Invitation
BRAD & JESS WEDDING INVITATION
Flyers
Digital
AUSTRALIA
CLEMENGER BBDO
TEDx
MIMEISTHAI
Entertainment & Event Promotion
AUSTRALIA
CLEMENGER BBDO ADELAIDE
Fantastic Snacks
DELITE-O-MATIC
Video
AUSTRALIA
GPY&R
Ladder
HOMEPAGE FOR THE HOMELESS
Philanthropic Appeals
AUSTRALIA
GPY&R
Australian Defence Force Recruiting
MOBILE MEDIC
Mobile
AUSTRALIA
LAVENDER COMMUNICATIONS GROUP
Westpac
1000 PERCENT BETTER BANNER
Financial & Investment Services
AUSTRALIA
LEO BURNETT WORLDWIDE
SEEK / SEEK Volunteer
VOLUNTEER TO PROMOTE VOLUNTEERING
Corporate Image, Information & Recruitment
Direct & Collateral:
AUSTRALIA
BD NETWORK
Heinz HP Sauce
BEST OF BRITAIN
Copywriting
AUSTRALIA
CLEMENGER BBDO
Australian Writers and Art Directors Association / AWARD 2012 Awards
PENCILS EQUAL PROFITS
Corporate Image, Information & Recruitment
AUSTRALIA
CLEMENGER BBDO
DHL Express Australia
THE IMPORTED AD
AUSTRALIA
CLEMENGER BBDO
DHL Express Australia
THE IMPORTED AD
Transportation
AUSTRALIA
CLEMENGER BBDO
National Australia Bank
STAND INS
Financial & Investment Services
AUSTRALIA
CLEMENGER BBDO ADELAIDE
Fantastic Snacks
DELITE-O-MATIC
Product Launch
AUSTRALIA
CLEMENGER BBDO ADELAIDE
Fantastic Snacks
DELITE-O-MATIC
Ambient
AUSTRALIA
GPY&R
Australian Defence Force Recruiting
MOBILE MEDIC
Mobile
AUSTRALIA
HAVAS WORLDWIDE
Sony Australia
DSLR GEAR NO IDEA
Social Media & Viral Marketing
AUSTRALIA
LEO BURNETT WORLDWIDE
SEEK / SEEK Volunteer
VOLUNTEER TO PROMOTE VOLUNTEERING
Social Media & Viral Marketing
AUSTRALIA
MCCANN
Corelle
CORELLE – POST A PLATE
Mailings
AUSTRALIA
MCCANN
Corelle
POST A PLATE
Mailings
AUSTRALIA
US SYDNEY
SBS / In Language translation service
BRILLIANT IN ANY LANGUAGE
Typography
Film
AUSTRALIA
AIRBAG PRODUCTIONS
Australian Government Department of Families, Housing, Community Services & Indigenous Affairs/Care
DIANNE’S STORY
Direction
AUSTRALIA
ALT.VFX
Diageo / Johnnie Walker Red Label
WHERE FLAVOUR IS KING
Visual Effects
AUSTRALIA
ALT.VFX
Foxtel
SEEING IS BELIEVING
Visual Effects
AUSTRALIA
CLEMENGER BBDO
Carlton and United Breweries / Carlton Draught
BEER CHASE
Beverages: Alcoholic
AUSTRALIA
CLEMENGER BBDO
Foxtel
LONDON OLYMPICS
Visual Effects
AUSTRALIA
CLEMENGER BBDO ADELAIDE
Fantastic Snacks
DELITE-O-MATIC
Online
AUSTRALIA
EXIT FILMS
Carlton United Breweries / Victoria Bitter
FOR A HARD EARNED THIRST
Cinematography
AUSTRALIA
EXIT FILMS
Carlton United Breweries / Victoria Bitter
FOR A HARD EARNED THIRST
Direction
AUSTRALIA
EXIT FILMS
Dulux Australia / Dulux Weathershield
DULUX SURF CLUB PROJECT – THE COAST
Cinematography
AUSTRALIA
EXIT FILMS
Ford Australia / Ford Falcon Ecoboost
CANE TOAD ROAD
Direction
AUSTRALIA
EXIT FILMS
Johnnie Walker
WHERE FLAVOUR IS KING
Direction
AUSTRALIA
EXIT FILMS
Johnnie Walker
WHERE FLAVOUR IS KING
Art Direction
AUSTRALIA
EXIT FILMS
New Zealand Fire Service
TAKING MILA TO SCHOOL
Direction
AUSTRALIA
FIN DESIGN + EFFECTS
Cadbury Australia
EASTER BUNNY
Visual Effects
AUSTRALIA
FIN DESIGN + EFFECTS
New Zealand Transport Agency
NZTA ROAD SAFETY
Visual Effects
AUSTRALIA
GPY&R
New South Wales Government
PLANNING TO MAKE A PLAN (COMPUTER, TV, CAR)
Visual Effects
AUSTRALIA
GPY&R
Odyssey House
THE BOX
Best Use of Music
AUSTRALIA
GPY&R
Schweppes
TUMBLE
Cinematography
AUSTRALIA
REVOLVER / WILL O’ROURKE
BNZ
BE GOOD WITH MONEY
Editing
AUSTRALIA
REVOLVER / WILL O’ROURKE
BNZ
BE GOOD WITH MONEY
Cinematography
AUSTRALIA
REVOLVER / WILL O’ROURKE
BNZ
BE GOOD WITH MONEY
Direction
AUSTRALIA
REVOLVER / WILL O’ROURKE
BNZ
BE GOOD WITH MONEY
Best Production Value
AUSTRALIA
REVOLVER / WILL O’ROURKE
Bundaberg Red
CATFISH
Animation
AUSTRALIA
REVOLVER / WILL O’ROURKE
Bundaberg Red
CATFISH
Visual Effects
AUSTRALIA
REVOLVER / WILL O’ROURKE
McDonald’s
STAYING UP
Cinematography
AUSTRALIA
REVOLVER / WILL O’ROURKE
McDonald’s
STAYING UP
Direction
AUSTRALIA
REVOLVER / WILL O’ROURKE
The Star
LOUNGIN’
Best Use of Music
AUSTRALIA
REVOLVER / WILL O’ROURKE
Transport Accident Commission
THURSDAY ARVO
Animation
AUSTRALIA
REVOLVER / WILL O’ROURKE
Transport Accident Commission
THURSDAY ARVO
Editing
AUSTRALIA
REVOLVER / WILL O’ROURKE
Transport Accident Commission
THURSDAY ARVO
Visual Effects
Integrated
AUSTRALIA
GPY&R
Australian Defence Force Recruiting
MOBILE MEDIC
Corporate Image, Information & Recruitment
AUSTRALIA
GPY&R
Australian Defence Force Recruiting
MOBILE MEDIC
Digital
AUSTRALIA
HAVAS WORLDWIDE/One Green Bean
Virgin Mobile Australia
FAIR GO BRO
Commercial & Professional Public Services
Outdoor
AUSTRALIA
CLEMENGER BBDO
TEDx
MIMEISTHAI
Entertainment & Event Promotion
AUSTRALIA
GPY&R
Australian Defence Force Recruiting
MOBILE MEDIC
Mobile Billboards
AUSTRALIA
CLEMENGER BBDO
Carlton and United Breweries / Carlton Mid
SPENDING TOO MUCH TIME WITH THE WIFE / LYING DOWN
Beverages: Alcoholic
AUSTRALIA
CLEMENGER BBDO
Carlton and United Breweries / Carlton Mid
SPENDING TOO MUCH TIME WITH THE WIFE? / BLONDES
Beverages: Alcoholic
AUSTRALIA
CLEMENGER BBDO
Carlton and United Breweries / Carlton Mid
SPENDING TOO MUCH TIME WITH THE WIFE?
Beverages: Alcoholic
AUSTRALIA
CLEMENGER BBDO
Carlton and United Breweries / Carlton Mid
SPENDING TOO MUCH TIME WITH THE WIFE? / REDHEADS
Beverages: Alcoholic
AUSTRALIA
CLEMENGER BBDO
GE Australia
GE WORKS
Business Equipment & Services
AUSTRALIA
CLEMENGER BBDO
GE Australia
GE WORKS
Magazine
AUSTRALIA
CLEMENGER BBDO BRISBANE
Olive Branch Health Food Store
JARS
Art Direction
AUSTRALIA
LEO BURNETT SYDNEY
Diageo/Bundaberg Red
BUNDY RED PRINT CAMPAIGN
Art Direction
AUSTRALIA
LEO BURNETT SYDNEY
Diageo/Bundaberg Red
BUNDY RED PRINT CAMPAIGN
Beverages: Alcoholic
AUSTRALIA
LEO BURNETT SYDNEY
Diageo/Bundaberg Red
BUNDY RED PRINT CAMPAIGN
Copywriting
AUSTRALIA
WHYBIN/TBWA
Nissan Motor Co Australia
NISSAN LEAF: A WORLD WITHOUT PETROL
Live Events
Public & Media Relations
AUSTRALIA
WHYBIN/TBWA
Nissan Motor Co Australia
NISSAN LEAF: A WORLD WITHOUT PETROL
Automotive Products & Services
AUSTRALIA
WHYBIN/TBWA
Nissan Motor Co Australia
NISSAN LEAF: A WORLD WITHOUT PETROL
Product/Brand Launch or Re-launch
Public Service Announcements
AUSTRALIA
CLEMENGER BBDO
Keep Australia Beautiful
PICK UP
Environmental Issues
AUSTRALIA
GEORGE PATTERSON Y&R
JuvenIle Diabetes Research Foundation
TIMOTHY
Philanthropic Appeals
AUSTRALIA
GPY&R
Ladder
HOMEPAGE FOR THE HOMELESS
Philanthropic Appeals
AUSTRALIA
MCCANN
Metro Trains
DUMB WAYS TO DIE
Civic & Social Education
AUSTRALIA
MCCANN
Metro Trains
DUMB WAYS TO DIE – RADIO
Civic & Social Education
AUSTRALIA
MCCANN
Metro Trains
DUMB WAYS TO DIE
Civic & Social Education
AUSTRALIA
MCCANN
Metro Trains
DUMB WAYS TO DIE
Civic & Social Education
AUSTRALIA
SAPIENTNITRO
Project Rockit
EARPHONE BULLY
Promotion of Peace & Human Rights
Radio
AUSTRALIA
GPY&R
New South Wales Government
PLANNING TO MAKE A PLAN (RIDE, SIREN, HOSE)
Politics & Government
AUSTRALIA
LEO BURNETT SYDNEY
Diageo/Bundaberg Red
BUNDY RED RADIO CAMPAIGN
Script/Copywriting
AUSTRALIA
LEO BURNETT SYDNEY
Diageo/Bundaberg Red
BUNDY RED RADIO CAMPAIGN
Beverages: Alcoholic
AUSTRALIA
SAPIENTNITRO
Project Rockit
EARPHONE BULLY
Use of Medium
AUSTRALIA
SAPIENTNITRO
Project Rockit
EARPHONE BULLY
Music/Sound Design