Red Bull New Zealand appoints Special Group

Red Bull New Zealand has appointed Special Group after a robust pitch process.

Says Sophie Ericksen, Red Bull Brand Specialist: “After conducting meet & greets with a wide variety of Auckland agencies, we narrowed our selection down to 3. While we were impressed with the calibre of work overall, the decision to move forward with Special was clear. Their response to brief, professionalism, strategic planning process and creative output was truly outstanding, and we are delighted to be working alongside them as an agency partner.”

Says Tony Bradbourne, Special Group creative director: “We’re really stoked. Red Bull is one of the globe’s most exciting brands, and they’ve got ambitious goals to achieve here in New Zealand. It’s going to be a lot of work, but a lot of fun.”