Toyota’s new RAV4 brings out the adventure in everyone in new spot via Saatchi & Saatchi NZ

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Toyota_RAV4_Hero.jpgThis week saw the launch of the new Toyota RAV4 campaign, which celebrates the inherently adventurous spirit in all Kiwis via Saatchi & Saatchi NZ.

The TVC, launched on 1st April, tells the story of a Toyota dealer and a prospective customer who decide to take a little detour from the standard test-drive.

The television spot forms part of an integrated campaign, which talks to the potential for adventure in all of us. The adventure expands to Adshels, National Press, digital banners, point of sale and an ongoing social and direct strategy.

 

Says Slade Gill, creative director, Saatchi & Saatchi and Brad Collett, art director, Saatchi & Saatchi: “At the heart of the campaign is this idea that adventure doesn’t have to exclusively reside in tropical jungles or on some icy tundra. Adventure is about making a tiny change to your daily routine because something awesome might come of it…okay, and it’s about joyrides.”

Client – Toyota NZ

General Manager Of Marketing – Neeraj Lala

Marketing Manager – Andrew Davis

Marketing – Craig Burton

Agency – Saatchi & Saatchi NZ

ECD – Antonio Navas

Creative Director – Slade Gill

Creative Group Head – Art Director -Brad Collett

Senior Designer – Ross Davies

Head of Content – Jane Oak

Agency Producer – Anna Kennedy

Head of Planning – Murray Streets

Group Account Director – Marcelle Baker

Account Director – Joe Claughton

Account Manager – Hannah Nathan

Media Director – Sally Falconer

Production Company – Thick As Thieves

Director – Leo Woodhead

Exec producer Nik Beachman

Producer – Nikki Smith

DOP – Ginny Loane

Editor – Tim Mauger

Online – Blockhead / Stefan Coory

Audio Post – Franklin Road

Soundtrack -“Run to Paradise” (Carr/Gable) published by Mushroom Music

Arrangement and production – Milon Williams for Franklin Rd

Song search and licensing: Jonathan Hughes for Franklin Rd

Sound Engineer – Shane Taipari

Media Agency – Starcom

PR Agency – Wright Communications

Digital Agency – AIM Proximity Wellington