Leo Burnett Sydney’s ‘Small World Machines’ is one of two Australian contenders for this year’s Cannes Innovation Lions shortlist
The Cannes Lions International Festival of Creativity has announced the Innovation Lions shortlist ahead of the 2013 Festival which kicks off in just under two weeks’ time.
The Innovation Lions, introduced as a new entry category this year, will honour the technology and innovation which lead to the creative idea being possible.
A total of 270 entries from 40 countries have been received in the category’s launch year. The jury, led by jury president David Droga, founder, creative chairman, Droga5, have viewed all of the entries and voted to arrive at a shortlist of 25 entries which have come from a wide breadth of countries.
Leo Burnett Sydney’s ‘Small World Machines’ concept for Coca-Cola is one of two Australian entries to make it through to the Shortlist stage. Guide Dots is also credited to Australian agency UDKU.
Entrants who have been shortlisted will now present to the jury in Cannes who will then discuss which entries are worthy of taking home the first Innovation Grand Prix and Innovation Lions. For the first time in the Festival’s history, delegates will be invited into the jury room to watch the live presentations which will take place across Saturday 15 & Sunday 16 June in the Palais des Festivals, Cannes. The winners will be announced and honoured on stage at the second of the Festival’s awards ceremonies on Tuesday 18 June which will be followed by the official Opening Gala.
Says Droga (left): “New category, new expectations, same excitement. I can’t wait to see it literally come to life at Cannes.”
Cannes Lions is the most prestigious international advertising and communications event in the world, accepting entries into sixteen categories and awarding sought after Lions to the greatest creative work, ideas and technologies. Taking place from 16-22 June, the Festival will also feature over 100 pieces of inspiring content given by exceptional speakers as well as offering unbeatable learning and networking opportunities. Further information on the content programme and delegate packages can be found online at www.canneslions.com.
SHORT LIST BELOW:
*NB: Guide Dots was a global collaboration between Y&R Singapore (listed below) along with VML Kansas and UDKU Australia.
16 Comments
How can this be considered innovative when Coke did pretty much the exact same idea last year?
I’m thinking this category is about new technology, not necessarily new ideas. Which is why dumb ways to die wasn’t short listed – it’s a cartoon and a song.
Shows the state of Australian advertising. One of the young lions entries is a direct rip-off of a canadian ad. We’ve started to celebrate and reward plagiarism! It’s a terrible reflection on the industry.
you’re right. dwtd wasn’t entered, because as you say the category is skewed towards technological innovation, not creative/strategic innovation.
This is another vending machine idea in a long list of vending machine ideas. And it feels so contrived and trite. I mean forty Indians and Pakistanis went up to a vending machine and shared a coke. Wow. I know technology is the shiny new toy in advertising, but what happened to big original ideas that change perception. I’m sure it will win metal but it’s sad to think unoriginality with digital attached equals awards.
So what about ‘Fun-der-pants’ that seemed like a pretty innovative product. Better than the UN meets Willie Wonker by those world renowned peace/sugar pushers Coke.
He’s a thought for you talentless wingers, a bunch of quite clever people led by David Droga thought it was pretty good.
yeah, these new categories always struggle to find their way in their first year. Led by David Droga or not.
If this is a great piece of comms it’ll pick up in other categories too – but it won’t.
It’s largely tech people. Very few straight up ad folk. So their vending-machine radars wouldn’t have been going off like crazy. But their techie little testes would have been tingling.
Creative/strategic innovation – in what way was ‘Dumb ways’ innovative in those areas?
Nice execution, but for me, that’s about it.
@mardymcgrath: could you pass on a link to this canadian ad? I’m far too intrigued.
This is truly world class. If you can’t see the significance of the most iconic brand on the planet uniting the people of two conflicted nations after 66 years of division, and doing that in a way that demonstrates the brands core belief – sharing happiness, I have to question why you are in this business. It may only be a small step forward but it is still forward.
Interesting no bloggers here have seen the Small Worlds Machine’s innovations case or the technology behind this project, but somehow feel informed enough to say it has been done. Or even worse to accuse someone like David Droga of not having a real understanding of what he should be looking for while defining a new category he is the chair of.
Seems to be some fairly thinly veiled agendas/ jealousy at work here.
Mate, get off it. This isn’t a rip-off one bit. Plus the fact that one of the world’s most iconic brands is doing something like, in a way that is actually new and unexpected, deserves recognition. It’s great work. You’d love to have it in your book.
Also, I’ve seen the both the Young Lions ad and the Canadian ad and it’s not a rip-off. They’re different enough to make it a simply unfortunate coincidence of both using a mechanism that’s pretty popular in society (the posthumous home video). IMO, the Young Lions one does it better – actually gave me goosebumps. I doubt a couple of Aussie junior creatives would have seen a hardly seen Canadian ad from years ago.
Fucken grow up, put your personal agendas aside and support the only Aussie agency short listed. I for one hope we are the first country to ever win this award. Sad to see others try rubbish the idea with half arsed attempts at finding similarities and questioning the judgement of Aussie Droga at the same time. Pull your heads in.
Go for gold Leo’s Sydney! Do us proud.
http://www.youtube.com/watch?v=oxWai0wsJFc
http://www.youtube.com/watch?feature=player_embedded&v=oxWai0wsJFc
Well done Iggy and Juz… Killing it.