Veksner: So I was dissed in Cannes – by a client
June 25 2013, 9:21 am | | 4 Comments
By Simon Veksner, head of ideas, Naked Communications Australia
It used to be just us.
Well… us and the production companies – who organised all the fabulous parties, and paid for our drinks.
But this year, several agencies I know sent more Account Management types than they did Creatives. Is that wrong? Probably.
4 Comments
I have been a creative lead on that exact same client for nearly five years. Our agency has had globally them for 8 years. And they didn’t invite anyone from our agency (or ANY of their numerous agency partners) to their pavilion and party on the beach. See you next Tuesday.
I don’t think we’re talking about the same client. Certainly sounds like you had a rough deal though.
Definitely wrong.
Definitely.
“If a client requests an ad campaign, pays for it, and runs it… then that work is legitimate. Even if it is not answering a real business problem. You can think of it more like experimentation.”
Yes, that’s one way you can look at it.
But you can also ask all the officials at The Olympics to look the other way, drug the athletes to eyeballs and see what happens. You could call that experimentation too. But I’m firmly of the opinion where I call it cheating the fans.
I wonder if those cheats on the dias feel a hollow victory, or if they take the Lance Armstrong approach of ‘other people were doing it too’.