Ideas by Committee
By Simon Veksner,
head of ideas
Naked Communications Australia
It was G.K. Chesterton who said: “I’ve searched all the parks in all the cities and found no statues of committees.” Well, he was wrong. Blogger Jennifer Dziura found this one in Ecuador.
I’m reminded of the quote because there’s a new ad blogger in town, my friend Julian Watt, ECD at GPY&R Sydney, who is writing some beautiful posts at A Creative Meander.
His most recent piece is a wonderful observation about how everyone on the bus nowadays is “praying to their electronic devices.” No one daydreams any more. Julian recommends daydreaming, as an opportunity for ideas to waft in. I am going to attempt this. Despite my current addiction to the fiendish iPhone game known as Candy Crush. READ ON….