Crafty Beggars hijacks billboards all over New Zealand in a new campaign via DDB New Zealand

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Crafty Beggars Hijack 2.jpgLate on Thursday night last week a group of crafty guerrillas hijacked six billboards around Auckland city as well as in Hamilton, Wellington, Christchurch and Dunedin, making other businesses’ billboards their own in a new campaign via DDB New Zealand.

New Zealanders should stay tuned as there is talk of more hijacking in the pipeline.

 

Agency: DDB

Executive Creative Director: Andy Fackrell

Creative Director: Chris Schofield

Art Director: James Conner

Copy Writer: Christie Cooper

Group Business Director: Scott Wallace

Account Director: Susie Darling

Senior Account Manager: Jonathan Rea

Account Executive: Hannah Powell

Producer: Andy Robilliard

Editor: Steve Gulik

Designers: Phillip Swaine & Ashleigh Yates

Client: Lion Nathan

Assistant Brand Manager, Craft: Geoffrey Kidd

Marketing Manager, Mainstream & Craft: Jonte Goldwater

Brand Manager, Craft: Mark Scown