McDonald’s invites punters to upload videos of their ‘Two all beef patties’ chant in promo via DDB
In this promotion via DDB New Zealand, McDonald’s are asking punters to upload their “Two all beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun” chant to win the ultimate overseas getaway for you and six mates. Plus consumers get a Free Big Mac just for voting.
Client: McDonald’s
Marketing Director AU: Chris Brown
Marketing Director NZ: Miriam Rae
Director of Digital Marketing: Mark Wheeler
Marketing Manager: Alice Telford
Brand Manager: Luke Pavan
Agency: DDB Group NZ
Executive Creative Director – Andy Fackrell
Creative Director – Jordan Sky
Art Director – Tim Yates
Copy writer – Ashwin Gopal
Art Director – Julia Ferrier
Executive Producer – Judy Thompson
Agency Producer – Samantha Meehan
Group Account Director – Cath Bosson
Account Director – Carly Pratt
Account Executive – Rebecca Kearsley
Digital Creative Director – Aaron Goldring
Digital Business Director – Paul Pritchard
Senior Digital Producer – Dov Tombs
Digital head of Design – Jason Vertongen
Technical Director – Cameron Crosby
Senior Digital Technologist – Jarrad Edwards
Production Company – Jungleboys
Director – Van Vuuren Bros
Executive Producer – Alex Hay
Producer – Catherine Warner
Post production – Cutting Edge
Sound Design – Song Zu Music – Peter Van der Fluit – Liquid Studios
7 Comments
So edgy and cool!!!!!!!!!!!!!!!!!!!!!!!!!!
I’M SO BORD WITH THIS APPROACH
Seriously, this is so naff and dated. ‘Lets get consumers to create our content’ , lazy.
Are there any new ideas any more?
I LOVE IT!
Think the spot is very different and a major push in a different direction for McDonalds. Well done!
This updates one of McD’s most successful campaigns ever.
http://www.youtube.com/watch?v=dK2qBbDn5W0
It is a no-brainer to put it on the web.