Cadbury Roses launches fresh take on classic ‘Thank You Very Much’ campaign via DDB NZ
A lot has happened since the original Roses ad but who can forget that jingle? DDB has launched a fresh take on the classic ad giving Roses a modern twist while keeping the simple message – Roses make the perfect Kiwi thank you gift.
Roses is one of New Zealand’s top selling chocolates with an iconic reputation.
Cadbury’s seasonal and gifting senior brand manager, Mike Stribrny, said the new take on the original song reflected the changes in New Zealand culture, and added a bit of classic Kiwi humour into the mix.
Says Stribrny: “We wanted to bring the song back because it’s just so iconic. You hear it, instantly know it’s from Cadbury Roses, and it’s about saying thanks. Roses is a part of our heritage, it’s been around for years and we’re getting Roses back to its roots in a way Kiwis can enjoy, whether they remember the old song or are seeing it for the first time.”
Says Shane Bradnick, creative director for DDB: “Saying thank you hasn’t changed but the way we say it has. Bringing back this song, we wanted to treat it with some integrity and be silly with it. At the same time there are some really insightful moments that people will identify with, and laugh at.”
The spot goes to air this week.
Client – Cadbury
Alastair De Raadt – Managing Director
Iaan Buchanan – General Manager of Marketing
Mike Stribrny – Senior Brand Manager, Gifting & Seasonal
Agency – DDB
Andy Fackrell – Executive Creative Director
Shane Bradnick – Creative Director
Toby Morris – Senior Art Director
Simone Louis – Senior Copywriter
Planner – Anna Gunnell
Angela Watson – Group Business Director
Rachel Turner – Senior Account Director
Melanie Cutfield – Senior Account Manager
James Greenslade – Account Executive
Jane Mill – TV Producer
Carat New Zealand
Jonathan Sorenson – Client Service Director
Sunita Bhana – Business Manager
Raquel Bennett – Media Assistant
HSI & Thick as Thieves
Director: Simon Cole
Executive Producer: Nik Beachman
Producer: Claire Kelly
Editor: Michael Longsdale & Phillipe Lods
Grade: Toybox
Online: Toybox
Music Arrangement: Jim Hall & Jonathan Bree – Franklin Rd
Audio Mix: Shane Taipari – Franklin Rd
8 Comments
Oldie but a goodie – just hope the chocies are 21st century good enough.
Smart solution. Produced with a twinkle in the eye. Bet it’ll work it’s socks off.
I wonder who thought being nasty and derogatory about the very people who buy these was a good idea? Corny and nasty and weirdly apologetic for a brand that should be all about sweetness and confidence.
I think KFC did it better.
Come on, thats Ronald McDonald singing.
I only counted four stolen visual gags. not bad.
Really nice.
‘no thanks’ are you for real? Jesus.
I’m still chuckling, goal boys!