New social media management tool launches; ‘KAWO’ set to open China to the world

| | No Comments

KAWO_Logo.jpgKAWO, a social media management tool that helps businesses repurpose and automate existing social media content into Chinese channels like Weibo and RenRen, has officially launched today with the aim of opening China to the world.

 

Founded by Australian entrepreneur Andrew Collins, the Shanghai-based startup gives brands digital access to over 500 million people where key Western social networks like Facebook, Twitter and YouTube are blocked.

Some of the world’s biggest brands have already signed up to KAWO to communicate with Chinese fans:

    • AMG Mercedes

    • Tottenham Hotspur

    • Liverpool FC

    • Tourism USA

    • International Table Tennis Federation (ITTF)

    • Cirque du Soleil

China has the world’s biggest Internet user base – over 564 million people, as well as the world’s most active environment for social media – more than 300 million people.

 

But, how do international brands communicate with the biggest group of potential fans in any one country?

 

KAWO solves this huge problem by allowing any business to create active Chinese social media communication channels, by automatically syncing their existing Facebook, and Twitter pages with their Chinese social media counterparts.

 

Translated messages are then published via KAWO directly on a brand’s Chinese social network accounts. The system is supported by KAWO Protect, a system with a blend of automated flagging and experienced human moderation, that screens potentially sensitive content for the Chinese market.

 

Collins invested in the proprietary technology to help big and small brands alike tap into huge opportunities in the Chinese market.

 

Says Collins: “Why should companies create new content when they already have great material? That’s where KAWO comes in. We’ve spent a lot of time and energy in development to solve this problem in a smart, efficient way.

 

“KAWO is perfect for brands in the travel, education, technology, gaming, entertainment, and sports industries to be able to seamlessly and affordably engage with their Chinese fans.

 

“The calibre of customers we’ve signed up in beta is testament to what our software team has been able to create.

 

“Now, we’re going to be able to go from opening China to a few brands, to opening China to the world.”

Says Paul Rogers, head of international digital development, Liverpool FC: “KAWO allows us to track all of our Chinese social media performance in real time. As we frequently report on our Chinese fan development, KAWO has allowed us to learn more about our fans, be responsive to comments and aggregates each of our WeChat, Sina Weibo and Tencent accounts to one platform.”

 

KAWO currently supports Facebook and Twitter syndication to China’s three top social networks: Sina Weibo, Tencent Weibo and RenRen. Pricing for KAWO starts at just $199 per month. For more information, visit: www.kawo.com.