LG Australia continues partnership with Ewan McGregor via George Patterson Y&R, Sydney

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ewanLG.jpgLG Electronics Australia has previewed the third installment in its series of Home Entertainment communication featuring brand ambassador and highly acclaimed actor, Ewan McGregor via agency GPY&R.

Since May, Ewan McGregor has been the highly successful face of LG’s 2013 Home Entertainment range which has brought to market Ultra High Definition televisions (84-inch,  55-inch and 65-inch), new Smart TV products and now the much anticipated CURVED OLED.

From the start of October, Ewan McGregor will appear in a series of communications materials to launch LG’s highly anticipated CURVED OLED TV.

The communication material will highlight key features of LG’s CURVED OLED television and showcase the incredible true to life picture quality of this breakthrough technology.

Both Ewan McGregor and the creative used in the communication materials will reflect the premium nature of OLED technology and will navigate consumers towards a select number of key stores around the country.

Client: LG Electronics

Advertising: GPY&R

PR: LG-One at Pulse Communications

Media: Havas