Veksner: We all think we’re driving the bus
October 7 2013, 4:33 am | | 5 Comments
By Simon Veksner,
Head of Ideas,
Naked Communications
We all talk constantly about how advertising is a team effort, and it is. But I reckon everyone secretly thinks their own job is the most important.
Us creatives are perhaps the most openly arrogant in this regard. Bob Hoffman sums up our attitude on his blog The Ad Contrarian: “Creative people make the ads. Everyone else makes the arrangements.”
You have to dig a bit harder to find the evidence that everyone else thinks they’re driving the bus too. But it’s there. READ ON…
5 Comments
It’s not who is driving the bus. The actual person shouldnt matter – the question is ‘what’s’ driving the bus. Is it creativity, efficiency, planning etc.
It’s the creative secretary who’s at the wheel.
Nuh!!! You’ve got it all wrong. Adland is like one of those tourist double decker buses. You know the ones, jump on jump off. The bus driver is the one who actually does the work for fuck all money and the tourists (planners, management – you get the idea) jump on for the joy ride. But if it rains or they simply don’t like what they see, they just fuck off – leaving the bus driver on his own to finish the tour.
Everyone knows it’s traffic who drive the bus. And anyone who tells them they aren’t will find themselves thrown off it pretty quick.
Especially at DDB. It’ a full time job on top of your job pleasing one member of traffic.