Sainsbury’s launches trailer for 50 minute film ‘Christmas in a Day’ via AMV BBDO, London
November 19 2013, 9:01 am | | No Comments
Sainsbury’s, via agency AMV/BBDO, London has launched a trailer for ‘Christmas in a Day’, the upcoming film that captures the moments that make Christmas special.
Directed by Kevin Macdonald and produced by Scott Free Films and Ridley Scott Associates, the film will debut on YouTube on November 29th.
In late 2010 Macdonald made a documentary called ‘Life in a Day’, which compiled footage shot on a single day by people around the world. The three-and-a-half minute trailer took up an entire ad break in the UK last Wednesday on Coronation Street.