Mother laments ‘Old Spice made a man of my son’ in latest spot via W+K, Portland – created by ex Mojo Sydney team Justine Armour + Ruth Bellotti
January 7 2014, 9:26 am | | 12 Comments
The new Old Spice Re-Fresh Body Spray may cause boys to become men, girls to become girlfriends, and moms to become sad.
‘Momsong’ is the brand new hilarious Old Spice commercial out of Wieden + Kennedy Portland that is bound to hit a nerve with mothers of young adolescent men out there. The spot was co-created by former Mojo Sydney team Justine Armour and Ruth Bellotti and shot in New Zealand by top Kiwi director Steve Ayson.
12 Comments
Poop juice.
Poop juice? What? I thought it was great – nailed the insight, executed nicely too. What is wrong with this blog???!
and I’m 65!
First ad Ive enjoyed in the last twenty of those years too!
Nice one, Jussy
I laughed. I got their message. What more do you want?
For FMCG / personal products Old Spice continues to hit way, way above the average standard. I’d be proud to have these on my reel.
awesome.
Balls deep in good.
Cracking.
This is awesome. Love the insight. Killer execution. Nailed it.
Yep.
V.Good.
V.V. Good.
Hit a nerve with mothers? I’m every one of them!!
Just brilliant.
Hit a nerve with mothers! I’m every one of them!
Brilliant.