Simon Veksner: Is comfort overrated?

By Simon Veksner, ex-Head of Ideas, Naked Communications

I was once having a discussion with a head of planning. I was arguing that we shouldn’t put Creatives in brainstorms (or ‘workshops’, as they’re now called), because Creatives hate them. We just find the whole experience supremely uncomfortable.

“Comfort,” he replied, “is overrated.” READ ON…