Burger King launches NZ online campaign for return of the Outlaw Burger via Colenso BBDO

To celebrate the return of the popular Outlaw Burger in New Zealand, Colenso BBDO and Burger King have decided to turn their loyal customers into wanted fugitives. Using security camera footage from BK stores around the country, customers who order an Outlaw Burger could soon find themselves the target of a nationwide manhunt with a $250 price on their head. 

Each day a new outlaw’s face will be splashed across online banners, pre-roll ads and social media. The first person to correctly identify the featured outlaw on Burger King’s Facebook page will collect a cool $250 reward.

VIEW THE PRE-ROLL

Billboards, street posters and radio all lend awareness to the campaign.

Says James Woodbridge, GM of marketing at Burger King: “The Outlaw concept lends itself perfectly to a manhunt or womanhunt. We are really interested to see the engagement multiplier through social.”

Says Levi Slavin, creative director at Colenso BBDO: “Buy an Outlaw and get a price on your head. It’s a deliciously simple game that connects social media to the cash register. We’re really excited about the new Outlaw campaign and, if the initial response is anything to go by, so are burger lovers.”

Agency – Colenso BBDO

Senior Account Manager – Anna Holloway