LOMAH Studios’ Stephen Molloy launches new book title ‘How Apps Are Changing The World’ – First 50 people to fill out form gets FREE copy

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HowAppsChangingWorld.jpegLOMAH Studios founder Stephen Molloy is set to launch his latest hard cover book How Apps Are Changing The World.

Following on from the success of the digitally released version, the hard cover 300-page book centers on how brands and individuals can capitalise on the high-speed consumer adoption of mobile applications.

For details on how to receive your free hard copy version of How Apps Are Changing The World click here. The first 50 people to apply will be posted a copy of the book.

Launched at a special event held last night at the Cliftons Sydney, guests were treated to a complimentary copy of the book and entertainment by event MC Channel Nine Apprentice winner Andrew Morello.

Featuring interviews with world leaders in entertainment, media, advertising and app development, the book includes interviews from the general manager of Disney, Bart Decrem, founder of New York agency StrawberryFrog, Scott Goodson, along with Tom Eslinger, worldwide digital director of Saatchi & Saatchi NYC.

Says Molloy: “Recent global figures show there are nearly 30 million mobile Internet connections in Australia and nearly 100 million apps being downloaded each month, with the major platforms being iOS, Blackberry, Nokia and Android, with the other providers pressing Apple hard.”

How Apps Are Changing The World also gets inside the digital minds of local Australian admen such as Amnesia Razorfish founders Iain McDonald and Tom Moult along with online marketing woman Naomi Simpson, founder of Red Balloon.

How Apps Are Changing The World is available at Barnes & Noble and Amazon. The digital version is also available to download on iTunes

For more information, click here.